If the goal of Wells Fargo's online magazine is to "connect with their customers on a more personal level" Wells Fargo is absolutely opening up a HUGE can of worms. Perhaps that's good. it will give Wells Fargo Customer's a place to vent. But will anyone read them? They certainly wouldn't be published.
This online magazine isn't an altogether bad idea, but isn't Wells Fargo overlooking obvious ways to connect with their customers? For instance, NOT FABRICATING THEIR CUSTOMER'S DOCUMENTS?
Instead, Wells Fargo should have “an online magazine that showcases how the company’s team members work to help customers succeed by using Wells Fargo's Services and how communities are better equipped to thrive worldwide due to the availability of Wells Fargo's Services.”
The only reason for not offering such an online magazine is if there would be no available content. In Wells Fargo's case, this might be true.
Instead, Wells Fargo should have “an online magazine that showcases how the company’s team members work to help customers succeed by using Wells Fargo's Services and how communities are better equipped to thrive worldwide due to the availability of Wells Fargo's Services.”
The only reason for not offering such an online magazine is if there would be no available content. In Wells Fargo's case, this might be true.
Earlier today, Wells Fargo announced that it would be getting into the news business, with the launch ofWells Fargo Stories, “a vibrant online magazine that showcases how the company’s team members work to help customers succeed and communities thrive around the world.” And while that’s all well and good, and we wish the publication the best, it might have considered waiting until volume 10 or 13 before rolling out a story that involves speeding trains, an elderly couple, and A WELLS FARGO EMPLOYEE WHO POSSESSES SUPER-HUMAN STRENGTH, which will be difficult to top.
In some ways, July 31, 2013, was a typical day for Chris Ihle of Wells Fargo Home Mortgage. Yet people have asked him about the day’s events almost every day since.
Why?While returning from lunch, he spotted an elderly couple’s car stalled on railroad tracks near his Ames, Iowa, office — and darted to push it off the tracks. Just in time, too, because a train was bearing down on the car.
Your move, Goldman Gazette.
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